💼 Case Studies
Examples of my experience as a Design Leader
- Org Growth and Scaling
- eCommerce Strategy & Design
- Player-coach
- Leading AI Adoption
- Leveraging Discovery to Delivery
- Strategic Visioning
- Cross-functional Influence
- Modeling Craft and Acumen
- Service & Systems Design
- Contact Center research
- Research practice from scratch
- Strategic Partnership
- Design System leadership
🛠️ Projects & Products
Projects and Products I've led
A bit about my background
About me
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I hold a Bachelor of Fine Arts in Graphic Design from
Virginia Tech and a Masters of Interactive Design from 
Savannah College of Art and Design.
Connect with me → -
With over 23 years of experience in design I’ve been fortunate to work in advertising, research, and product - leading projects spanning blockchain to artificial intelligence. In the last decade I've formed and fostered three high-functioning design teams across three different product-software organizations.
While I'm passionate about everything from psychology to typography, I love being a strategic leader setting data-driven visions, managing creative people, driving processes and substantiating design culture.
I've had extensive experience working on and with executive teams all while partnering closely with Engineering and Product Management to deliver usable, successful solutions that meet user needs, subsequently meeting business needs.
Peruse a brief view of my work history 📄 here → Resumé, or view detailed descriptions of my experience 💼 here → Work along with case studies and examples of products I've shipped and led.
☞ Before working in Product and software, I worked in several Advertising Agencies around the country where I led interactive and digital projects. Read about my journey from Advertising to Product on Medium.
I was fortunate to work for clients spanning industries and verticals - companies like Gatorade, 3M, Chiquita and more.
Leading up to this point in my career I made a distinct shift over to Product and haven’t looked back. I knew I was more passionate about building something constructive and contributing to society more positively than what advertising had afforded me.