Exadel

UX research and design won this pitch. We encouraged bringing their articles up in emphasis, instead of buried in the site. My team and I presented research around what constitutes a readable online experience, helping them see the value in a clean, modern, open look and feel.

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The goal was to attract both more readers and authors. After understanding more about their audience, My team demonstrated value to their Users in context of making the content the hero, winning over both potential Authors and Readers.

I participated in every phase of this project - from pitching to working directly with the client to gather requirements and document them in the form of an extensive and robust living prototype. After settling the architecture, we worked frequently with Development to ensure and suggest a robust framework for catering the same structure to four variant Journal Brands.

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The pitch

  • My team and I delivered Research, insight and two robust Visual Designs, highlighting my recommendations. Priority on readability, and demonstrating the value inherent with the wealth of content available.

  • article emphasis

    The article, in our opinion, was the crux of the whole experience. Both major sets of users relied on and needed the article as their biggest User Need from the Journal experience.

    As part of our pitch, we pressed the importance and value inherent of this portion of content from the set of Journal websites. My team visualized and helped demonstrate to the potential client that displaying the readable content in a clean, modern, navigable experience would boost readership and authorship.

Information architecture

  • As a first step in the process, my team worked with the client to plot out the high-level design of the Journal system.

  • User flows

    An important part of the process was documenting specific flows and journeys with special subsections. As we gathered requirements, diagrams such as this helped as a means of ensuring we interpreted the client perfectly.

    Here you can see a specific example of a User Flow, depicting a User's behavior through a potential Author Portal.

Wireframes and prototypes

  • For this project, it was important to work quickly and iteratively through living prototypes before focusing on visual design.

    Throughout the wireframing process, we interacted thouroughly with the client, plotting out every detail.

  • Responsive considerations

    During the prototyping and architectural phase, my team also plotted out any and all responsive considerations.

Final designs

  • The final design was similar to one of the concepts originally pitched. It was clean, modern and felt scholarly.

    In design process, I always advocate for my teams to utilize grids and evenly spaced designed. Creating a Vertical Rhythm in interactive design is critical as the sense of spaciousness makes users feel comfortable and want to remain longer.